Multimedia
Audio
Video
Photo

Sexist Billboards Dropped After CAW Campaign

Nicolas, Thursday, October 9, 2003 - 09:19

CAW

TORONTO, Oct. 8 - The Terra Footwear Company is dropping a national billboard advertising campaign that features scantily clad women in suggestive poses after the ads prompted an angry response from CAW members and a growing public backlash.

In response to the billboards, Julie White, the CAW's national director of women's programs, had urged union members to stop buying Terra work boots.

"Let's give them a kick with a steel-toed boot where it hurts -- in the profits," White wrote in an e-mail to union leadership and activists. She also urged CAW members to contact their MPs because the company had a federal contract to provide boots to the Canadian military.

The CAW asked all its locals to put pressure on the company to drop the ads. Although the company initially refused to take action defending the campaign as a "light hearted" approach to selling work boots, it recently changed its position and is putting an end to the ads.

White credited the grass roots opposition to the billboards including the quick response from women at CAW Local 444 in Windsor and Local 444 Women's Committee Chairperson Sandra Dominato for initially driving the campaign to force the company to withdraw the ads.

www.caw.ca


CMAQ: Vie associative


Quebec City collective: no longer exist.

Get involved !

 

Ceci est un média alternatif de publication ouverte. Le collectif CMAQ, qui gère la validation des contributions sur le Indymedia-Québec, n'endosse aucunement les propos et ne juge pas de la véracité des informations. Ce sont les commentaires des Internautes, comme vous, qui servent à évaluer la qualité de l'information. Nous avons néanmoins une Politique éditoriale , qui essentiellement demande que les contributions portent sur une question d'émancipation et ne proviennent pas de médias commerciaux.

This is an alternative media using open publishing. The CMAQ collective, who validates the posts submitted on the Indymedia-Quebec, does not endorse in any way the opinions and statements and does not judge if the information is correct or true. The quality of the information is evaluated by the comments from Internet surfers, like yourself. We nonetheless have an Editorial Policy , which essentially requires that posts be related to questions of emancipation and does not come from a commercial media.